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Music Industry

(photo provided by Antonio J. García)
Music Industry is an essential course for any music major at any
university. VCU's course offers students greater familiarity with
such topics as copyright, business organization, music production,
management, recording, freelancing, grants, taxation, and careers
allied with music other than music performance.
In additional to the instructing faculty member, the class has
received first-hand expertise and advice from such established professionals
as Charles Gavin (Attorney), Charles Chambliss (Attorney), Jimmy
Bland (Plan 9 Music), Clarke Bustard (Arts Columnist Richmond Times-Dispatch),
Peter McElhinney (Music Columnist, Style Weekly), Peter Solomon
(Jazz Host and
Operations Manager, WCVE-FM Radio), Al Regni (Saxophonist, Freelance
Musician, VCU Faculty), Russell Wilson (Pianist, Freelance Musician,
VCU Faculty), Susan Greenbaum (Freelance Musician), Joel Katz (Executive
Director, Carpenter Center for the Performing Arts), Marc Baylin
(President, Baylin Artists Management), René Marie (Vocalist,
Freelance Musician), Carlos Chafin (Owner, Producer, Composer, In
Your Ear Studios), Butch Taylor (Owner, Producer, Composer, In Your
Ear Studios), Adam Lacy (Owner, Producer, Composer, The Project
Studio), Nathan Kahn (Symphonic Negotiator, American Federation
of Musicians), David Fisk (Executive Director, Richmond Symphony
Orchestra), and Julia Rogers (Certified Public Accountant, Biegler
& Associates). Pictured in this montage are (upper row, from
left) Rogers, Solomon, McElhinney, Bustard, Kahn, (lower row, from
left) Taylor, Chafin, Wilson, and Regni.
Though this course is not jazz-centered, many of the students'
final projects can be related to jazz careers, including Becoming
a Tenured Professor, Starting a Music Technology School in Richmond,
Presenting a Concert, Promotional Packets, Hosting a Festival, Music
Promotion, Recording & Touring, Professional Bassist Career,
Commercial Jingles, Getting a Demo Picked Up, Booking Agent as a
Career, Opening aRecording Studio, Film Scoring, and Recording Producer
as a Career.
At VCU, you'll learn how to take care of business.

(photo provided by Antonio J. García)
NARAS Grammy panel sparks VCU
Music Business students recently had discounted admission to an
event that provided a lot of energy to the local music scene. VCU
Music hosted a "Demo Review Panel and Contest: A Grammy Professional
Workshop" presented by the Washington, D.C. Chapter of the
National Academy of Recording Arts & Sciences, Inc. and co-sponsored
by the Virginia Commonwealth University Department of Music, BMI,
Punchline, and Omega Recording Studios. NARAS, which hosts the Grammy
Awards, was pleased to receive nearly twice as many attendees as
it had expected and presented three hours of music business experts
discussing what makes a great demo recording, as well as judging
ten demos on site. The panel included Dave Lowery of Cracker, local
recording artist Susan Greenbaum, Richmond Times-Dispatch's music
writer Melissa Ruggieri, Punchline's Brian Muldoon, Deep South Records'
Andy Martin, Spot Studio's Kelly Jones, and XM Radio Unsigned Channel's
Billy Zero, introduced by VCU Director of Jazz Studies Antonio Garcia
and NARAS D.C. Executive Director Daryl P. Friedman. Many of these
are pictured in the above photo.
The winner of the demo contest was Pennyshaker (formerly Tabula
Rasa), with its composition “All I Want.” The group
won eight hours of studio time with Lowery, an on-air interview
and radio airplay with Zero, and two hours of consulting time with
area entertainment attorney T. Craig Harmon.
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